Tokyo is one of Asia’s leading fashion cities. From Shibuya and Harajuku to Ginza, the city embraces a wide range of brands and styles, rooted in its unique and world‑famous kawaii culture. It’s the perfect place to experience cutting-edge fashion recognized worldwide. We’ll gradually introduce our recommended shops in upcoming articles, so stay tuned!

One of Tokyo’s most iconic sights is the Shibuya Scramble Crossing. During the short two-minute green light, more than 1,000 people cross at once. Shibuya is known as the birthplace of Japan’s youth culture — full of the latest fashion, trends, and endless shops. It’s a lively city that never sleeps, providing 24‑hour entertainment and a perfect place to fully experience Japan.

Anime and idols are a natural part of everyday life in Japan. They are important cultural symbols that shape Japanese pop culture. Places like Akihabara and Nakano Broadway are filled with anime, manga, games, figures, idol goods, and otaku-themed cafés — known as a mecca for subculture fans. Why not take this opportunity during your stay in Japan to discover your favorite idol?

Tokyo has held the world record for the most Michelin‑starred restaurants for 19 consecutive years. The total number of listed restaurants is 526, with 160 restaurants holding stars (three stars, two stars, one star) and 12 restaurants holding three stars. * From the "Michelin Guide Tokyo 2026" But Tokyo’s charm goes far beyond Michelin. Chefs bring together ingredients from around the world and transform them into dishes full of creativity and skill. This dedication and quality are truly “Made in Japan.”

Taking a moment to relax at your favorite café is the best feeling, isn’t it? Japan has countless cafés — from coffee shops and tea houses to places serving bubble milk tea. Why not take a break and discover your favorite café near your workplace or home?